✨ When Everything Started — 2023
MOON SOHA didn’t begin with a business plan.
It began with a feeling — a soft, dreamy, magical universe I couldn’t stop imagining.
In 2023, the idea first appeared.
Just a spark.
A vision I kept thinking about, even when I tried to focus on other things.
Still, I didn’t know if I was “ready” to create a brand.
I was studying, learning, figuring out my path…
But the idea kept coming back.
And one day, I decided to take it seriously.
🌙 January 2024 — The Real Beginning
The moment I truly committed to making MOON SOHA real was January 2024.
I started everything from scratch:
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designing the brand universe
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learning marketing and communication
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exploring production options
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sketching designs
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creating the website
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building a visual identity
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planning content and storytelling
Every week, I learned something new.
Every month, the brand became more real.
And every step brought MOON SOHA closer to the world.
💫 29 November 2024 — The Launch
After almost a full year of work, I finally launched the website and revealed my first designs.
29.11.24 — the date MOON SOHA officially came to life.
People discovered the universe I had been building silently since early 2024, inspired by the dream born in 2023.
It wasn’t just a launch.
It was the beginning of a story.
🌑 Almost One Year Later
Now, nearly a year after the launch, I look back and realize how much this journey has shaped me — as a designer, an entrepreneur, and a storyteller.
This year taught me how to:
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Create a brand identity from nothing
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Manage digital communication
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Build and optimize a website
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Design collections that feel authentic
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Develop a marketing strategy
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Work consistently, even during busy student life
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Turn doubts into motivation
MOON SOHA grew with me.
✨ A Brand Made for Everyone
Even though the universe is personal and artistic, MOON SOHA was never made for just one type of person.
It’s for anyone who loves creativity, softness, authenticity, and comfort.
Anyone who wants clothing that feels meaningful and aesthetic.
Anyone who connects with the moonlight energy of the brand.
🌕 What’s Coming Next
For Year 2, I’m preparing:
✨ refined designs
✨ stronger storytelling
✨ more videos and behind-the-scenes content
✨ a deeper brand universe
✨ new creative projects
MOON SOHA is still young, but it’s growing — and so am I.
Thank you for being part of this universe.
See you very soon for the full celebration: One Year of Moonlight.
✨🌙
This is the moodboard I created in early 2024, when MOON SOHA was just an idea and I was trying to motivate myself every day.
None of the images belong to me — they are inspiration pictures I found on Pinterest, and I’m deeply grateful to the creators who shared them.
Their work helped me believe in myself, find my direction, and build my own universe.
This moodboard isn’t part of the brand visuals — it’s simply the creative spark that pushed me to start MOON SOHA.